At Fare, we believe in full transparency, so you always know exactly what your customers are paying and what you’re saving.
Dual Pricing lets you offset credit card processing fees by offering two clearly labeled prices: one for cash and one for card. No tricks, no confusion. Just more control over your bottom line.
Dual Pricing is a transparent and legal pricing model that allows businesses to offer two separate prices: one for cash and one for credit card payments.
When a customer pays with a card, they see a small, clearly labeled adjustment—usually between 3% and 4%—which covers the cost of credit card processing. If they pay with cash, they avoid that fee entirely.
This model gives customers the choice, and gives you, the merchant, a chance to recover the cost of card acceptance without increasing your prices across the board.
Traditional credit card processing fees silently eat away at your bottom line—costing most businesses thousands each year. Dual Pricing helps you take back control:
Dual Pricing isn’t just about saving money—it’s about fairness, transparency, and sustainability.
You shouldn’t have to raise prices just to pay someone else’s bank. By offering a choice, you protect your profit margin while giving customers the flexibility they deserve.
Tired of high processing fees, slow payouts, and impersonal support? FARE is built to give businesses a better, more transparent alternative to Square and other processors.
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